There seems to be little doubt in these torturous times in which even the broadcast networks are lying off staff that CNN must be dangling by a thread. Apart from having settled an $800 million libel lawsuit brought by Covington Catholic student Nick Sandmann in January and habitually plagued by abysmal ratings, the cable network is torched on an almost daily basis for its reliance on fake news and biased reporting.
I am not privy to the network’s behind-the-scenes marketing meetings, but I am left wondering based on recent incidents whether a directive was handed down to on-air “talent,” urging them to begin wearing their emotions on their sleeves.
We saw an example of this back in April, when “Reliable Sources” host Brian Stelter took to Twitter where he revealed having climbed into bed and wept over our “pre-pandemic lives.”
I crawled in bed and cried for our pre-pandemic lives. Tears that had been waiting a month to escape.
I wanted to share because it feels freeing to do so. Now is not a time for faux-invincibility. Journos are living this, hating this, like everyone else. https://t.co/dIDujZZvQZ
— Brian Stelter (@brianstelter) April 18, 2020
It’s hard to know whether that revelation boosted the network’s ratings at all, but fellow anchor Brooke Baldwin yesterday gave viewers another taste of the new “touchy-feely” CNN.
Baldwin’s crocodile tears, she explained, stemmed from her own white guilt even as Minneapolis burned in the wake of the death of a black man at the hands of a white police officer.
It should be noted that if crying on live TV is indeed a marketing ploy meant to appeal to the network’s liberal base, the pioneer of the technique is CNN’s White House correspondent Jim Acosta, who shed tears in 2017 over not being called on as frequently as the other children during Q&As.