Beyoncé to unveil new song at Super Bowl halftime; take a wild guess what it’s about

Beyoncé to unveil new song at Super Bowl halftime; take a wild guess what it’s about

Ah, Super Bowl 50! Another media bonanza that a few of us old hands might notice still contains 60 minutes of football.

Another chance for advertisers lucky enough to win one of the coveted 30-second spots to dig deep — this year to the tune of $5 million per — in the hopes they can persuade viewers of the big game to do the same in days and weeks to come.

If you detect a hint of cynicism, be advised I am just getting warmed up.

This year, Variety warns notes, Beyoncé is back (who knew she was gone?) to perform at halftime. During the pause in the action, she will unveil a new single titled “Formation” along with a music video, which seems like a curious thing to include in a live performance. It reminds me of the old joke in which a man on a park bench tells a mother how adorable her baby is and is greeted with the response, “You should see her pictures!”

But I digress. Beyoncé is a political creature. Not surprisingly, “Formation” is all about racial grievance:

Set in New Orleans, the clip features shots of Bey lying on top of a sinking New Orleans police cruiser as well as a graffiti’d wall that says, “Stop shooting us.” There’s also a scene of a black child in a hoodie dancing in front of a line of police officers in riot gear. At one point a man holds up a newspaper called “The Truth” with an image of Martin Luther King Jr. on the front page captioned, “More than a dreamer.” Blue Ivy Carter, Beyonce’s daughter, also appears in the video.

Just what we all need during the big game: A reminder from a woman with an estimated net worth of $450 million of how unfair America is to her “kind.”

Be thankful for small things, I suppose. She could have arranged with protesters to occupy the field, preventing the second half from being played.

You’ll forgive me if I choose not to embed the video.

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Howard Portnoy

Howard Portnoy

Howard Portnoy has written for The Blaze, HotAir, NewsBusters, Weasel Zippers, Conservative Firing Line, RedCounty, and New York’s Daily News. He has one published novel, Hot Rain, (G. P. Putnam’s Sons), and has been a guest on Radio Vice Online with Jim Vicevich, The Alana Burke Show, Smart Life with Dr. Gina, and The George Espenlaub Show.


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