Demonstrating a firm grasp on the important things in life, a group of college feminists took to the streets — or in this case the side of the road —to protest a building company’s “sexist” billboard, which shows a newly remodeled kitchen accompanied by the tagline “Your wife wants me.”
The protesters, numbering about twenty, were lined up on Route 9 by Siena College in Loudonville, N.Y., holding signs of protest. One sign appears to say, “I prefer an office,” the suggestion being that any wife that would like a newly renovated kitchen must not work during the day.
Fox 23’s John Gray posted the picture to his Facebook page:
One of the protesters took to Twitter to express her displeasure with the billboard — and with any with man who would dare to purchase her a new kitchen. And, damn it, you know she’s serious when the CAP LOCK on her keyboard is depressed!
— Olivia Emigh (@SoooOblivias) March 21, 2015
The author of the tweet, Olivia Emigh, appears to be a senior at Siena College. She may have been an organizer of the protest, which she subsequently announced on Twitter.
Protesting the sexist “your wife wants me” billboard on route 9 between newton plaza and Siena tomorrow from 4:30 to 5:30!! @GenderActivism
— Olivia Emigh (@SoooOblivias) March 23, 2015
Emigh is also listed on the staff page of the Bowman Center for Women at Siena. A link to that group’s Facebook page shows some of the Bowman Center females shopping for groceries, which some chauvinist neanderthals might regard as a “gal thing, except that the food the women are purchasing is “organic, local, [and] sustainable,” which somehow cancels out the sexism stigma.
Teakwood Builders, meanwhile, the company behind the “Your wife wants me” billboard, issued a response explaining that the “vast majority” of the company’s clients are women who make decisions about major expenditures. They go on to state:
This billboard – and the entire ‘Your wife wants me’ campaign is good-natured, tongue in cheek fun meant to appeal to women who have a sense of humor, a sense of history and healthy self-esteem.
They end by thanking the feminists for drawing attention to the “gorgeous” kitchen featured on the billboard.
A majority of comments regarding the protest were negative. One referred to the feminist group as “complete morons” with “too much free time.” Another advised them to “get a sense of humor,” while yet another — by a member of the fairer sex — claimed the protest made her “embarrassed to be female.”
Here is a commercial Teakwood released:
Cross-posted at the Mental Recession