College feminists protest ‘sexist’ billboard advertising home improvement company (Video)

College feminists protest ‘sexist’ billboard advertising home improvement company (Video)

Demonstrating a firm grasp on the important things in life, a group of college feminists took to the streets — or in this case the side of the road —to protest a building company’s “sexist” billboard, which shows a newly remodeled kitchen accompanied by the tagline “Your wife wants me.”

The protesters, numbering about twenty, were lined up on Route 9 by Siena College in Loudonville, N.Y., holding signs of protest. One sign appears to say, “I prefer an office,” the suggestion being that any wife that would like a newly renovated kitchen must not work during the day.

Fox 23’s John Gray posted the picture to his Facebook page:

Billboard protest

One of the protesters took to Twitter to express her displeasure with the billboard — and with any with man who would dare to purchase her a new kitchen. And, damn it, you know she’s serious when the CAP LOCK on her keyboard is depressed!

The author of the tweet, Olivia Emigh, appears to be a senior at Siena College. She may have been an organizer of the protest, which she subsequently announced on Twitter.

Emigh is also listed on the staff page of the Bowman Center for Women at Siena. A link to that group’s Facebook page shows some of the Bowman Center females shopping for groceries, which some chauvinist neanderthals might regard as a “gal thing, except that the food the women are purchasing is “organic, local, [and] sustainable,” which somehow cancels out the sexism stigma.

Teakwood Builders, meanwhile, the company behind the “Your wife wants me” billboard, issued a response explaining that the “vast majority” of the company’s clients are women who make decisions about major expenditures. They go on to state:

This billboard – and the entire ‘Your wife wants me’ campaign is good-natured, tongue in cheek fun meant to appeal to women who have a sense of humor, a sense of history and healthy self-esteem.

They end by thanking the feminists for drawing attention to the “gorgeous” kitchen featured on the billboard.

A majority of comments regarding the protest were negative. One referred to the feminist group as “complete morons” with “too much free time.” Another advised them to “get a sense of humor,” while yet another — by a member of the fairer sex — claimed the protest made her “embarrassed to be female.”

Here is a commercial Teakwood released:

Cross-posted at the Mental Recession

Rusty Weiss

Rusty Weiss

Rusty Weiss is editor of the Mental Recession, one of the top conservative blogs of 2012. His writings have appeared at the Daily Caller, American Thinker,, Big Government, the Times Union, and the Troy Record.


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