Breakfast of Champions

Who says MSNBC, despite its flagging ratings, isn’t good for advertising? Just ask General Mills, makers of Cheerios. The company has been receiving consierable free publicity from yesterday’s racist tweet by a since-dismissed MSNBC employee who suggested that conservatives are opposed to interracial families. The tweet referenced a new Cheerios ad in its current campaign, which features a black father, white mother, and their biological daughter.

A meme has arisen on Twitter that centers on photos of mixed-race families holding up boxes of the breakfast cereal.

Breakfast of champions

As for the protestations by network president Phil Griffin that yesterday’s infelicitous tweet does not represent the views of ideals of the MSNBC family, he apparently forgets (or hopes you’ll forget) that a little more than a month ago, on-air “talent” Melissa Harris-Perry yukked it up with a group of fellow mouth breathers over a photograph of Mitt Romney’s extended family — which includes an adopted black grandchild.

Howard Portnoy

Howard Portnoy

Howard Portnoy has written for The Blaze, HotAir, NewsBusters, Weasel Zippers, Conservative Firing Line, RedCounty, and New York’s Daily News. He has one published novel, Hot Rain, (G. P. Putnam’s Sons), and has been a guest on Radio Vice Online with Jim Vicevich, The Alana Burke Show, Smart Life with Dr. Gina, and The George Espenlaub Show.


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