
That was quick. Talk about a just-in-time supply operation.
On Saturday, Democratic presidential candidate Beto O’Rourke set social media alight with his incisive reaction to the horrendous mass shooting in Odessa, Texas, which has so far left seven dead and another 22 injured. Authorities have identified 36-year-old Seth Ator as the accused killer, who was himself killed afterward in a nearby movie theater parking lot, in a shootout with police.

During a campaign stop in Virginia on Saturday, O’Rourke won a round of applause by dropping an F-bomb as he spoke about the mass killing.
Will this presidential election be the most important in American history?
We don't know how many have been killed. We don't know the motivation. But here's what we do know: This is fucked up. pic.twitter.com/NRvyPfUjiM
— Beto O'Rourke (@BetoORourke) September 1, 2019
“Not sure how many gunmen,” he said. “Not sure how many people have been shot. Don’t know how many people have been killed. the condition of those who have survived. Don’t know what the motivation is. Do not yet know the firearms that were used, or how they acquired them.
“But we do know this is f*cked up.”
Speaking on CNN’s State of the Union Sunday morning, O’Rourke reiterated his point to Dana Bash (transcript by Politico):
The rhetoric that we’ve used — the thoughts and prayers that you just referred to — it has done nothing to stop the epidemic of gun violence to protect our kids, our families, our fellow Americans in public places — at a Walmart in El Paso, Texas, where 22 were killed, in Sutherland Springs — in a church. One or two a day all over this country; 100 killed daily in the United States of America. We’re averaging about 300 mass shootings a year. No other country comes close.
So yes, this is f*cked up. If we don’t call it out for what it is, if we’re not able to speak clearly, if we’re not able to act decisively, then we will continue to have this kind of bloodshed in America, and I cannot accept that.
https://twitter.com/QasimRashid/status/1168190798279663616
And when the going gets tough, the tough sell T-shirts.
New in the store…
100% of the proceeds will benefit @MomsDemand and @AMarch4OurLives.
This is fucked up. We can change it. https://t.co/PFRWFCypAl pic.twitter.com/Us1V4mz1cf
— Team Beto (@TeamBeto) September 1, 2019
As Weasel Zippers noted, having these T-shirts offered for sale in his campaign store less than 24 hours after his initial reaction to the shooting seems to indicate the theme was pre-packaged and ready to roll for the next window of opportunity; i.e., the next mass shooting to exploit.
The proceeds, as shown in O’Rourke’s tweet, will go to anti-gun activist groups. He made it clear in separate comments, earlier on Saturday, that he is in their corner.
We need to buy back every single assault weapon. https://t.co/06UhoUGrzD
— Beto O'Rourke (@BetoORourke) August 31, 2019
It might be too risky for stand-up, to try one of those “I sold my gun to the government and all I got was this lousy T-shirt” jokes. But the sequence of events here does prompt the question: is Beto selling F-bomb T-shirts because he dropped the F-bomb in some campaign comments? Or did he drop the F-bomb in his campaign comments because he was planning to sell T-shirts?