By Peter Hasson
Cookie company Chips Ahoy! celebrated Mother’s Day by posting a video of a drag queen to social media.
The video featured Jose Cancel, an actor using the stage name Vanessa Vanjie Mateo, who competed in the most recent season of “RuPaul’s Drag Race.”
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The actor encouraged social media users to buy cookies for “your real mama, your drag mama, whichever mama, somebody, whoever taking care of you, whoever you feel or consider your mama” in the video. (RELATED: Corporations Becoming New Arbiters Of Public Morality)
“#HappyMothersDay to your moms, your drag moms and everyone who celebrates you being YOU,” Chips Ahoy! captioned the video, which it posted to Twitter and Instagram.
#HappyMothersDay to your moms, your drag moms and everyone who celebrates you being YOU. #GetTheseCookies @VanessaVanjie ❤️ pic.twitter.com/LkwRGp6ayF
— Chip (@ChipsAhoy) May 12, 2019
The cookie company was mocked and scorned for the video on social media.
Weird how corporate marketing departments think their job is to irritate (former) customers. https://t.co/KmdhYUoxwf
— Kurt Schlichter (@KurtSchlichter) May 12, 2019
https://twitter.com/BecketAdams/status/1127661990548246531
https://twitter.com/jeffgiesea/status/1127676597115420673
https://twitter.com/dmartosko/status/1127716429732745218
The Daily Caller News Foundation has reached out to Mondelēz International, Chips Ahoy!’s parent company, for comment.
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