Keurig CEO folds, calls plan to pull ads from Hannity ‘unacceptable’

Keurig CEO folds, calls plan to pull ads from Hannity ‘unacceptable’
Keurig (Image: YouTube screen grab)

That was quick. Less than a day after coffee maker Keurig announced that it was pulling its ads from Fox News’s “Hannity” in reaction to his interview with Alabama GOP Senate candidate Roy Moore, the company’s CEO blinked.

According to The Daily Wire:

Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement … in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity  expressed support for child molestation and had attacked sexual assault accusers.

It wasn’t Gamgort’s sense of fair play alone that prompted his quick action. It was also a massive boycott by Keurig users, many of whom went so far as to destroy their units. YouTube lit up with a slew of videos recalling the scene in the movie “Office Space” where Ron Livingston et. al. go medieval on an office printer.

Trending: Dem Reps. Cummings, Waters, Schiff sign agreement to coordinate attacks against Trump

In a memo to his company’s employees, Gamgort wrote:

The decision to publicly communicate our programming decision via our Twitter account was highly unusual. This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intention.

Gamgort didn’t say for certain whether Keurig would resume advertising on “Hannity,” but the company can likely expect more grief from conservatives if it doesn’t.

For your convenience, you may leave commments below using either the Spot.IM commenting system or the Facebook commenting system. If Spot.IM is not appearing for you, please disable AdBlock to leave a comment.

Ben Bowles

Ben Bowles

Ben Bowles is a freelance writer and regular contributor to "Liberty Unyielding."


Commenting Policy

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please hover over that comment, click the ∨ icon, and mark it as spam. Thank you for partnering with us to maintain fruitful conversation.