As with running a newspaper, magazine, or other print medium, running a blog requires some form of revenue to offset the costs, which are considerable. Some blogs opt for the “tip jar” model, which calls upon readers to pony up donations to cover the cost. Other blogs, including Liberty Unyielding, stay in business by selling space to advertisers.
While ads can be a burden to readers, we submit that they are a necessary … er — “evil.” (Here’s hoping our advertisers aren’t listening.) In this vein, we offer the following message from our sponsor: