My colleague Jeff Dunetz wrote earlier about the execrable Super Bowl ad perpetrated by Nationwide, in which a boy dies of a preventable accident. On one score, you can hardly blame Nationwide for adopting a preachy approach. Who doesn’t, these days? The Super Bowl is becoming a forum into which advertisers increasingly compete to shoehorn moral and safety appeals (like the ad run by the No More campaign, in which a 911 dispatcher interprets a cryptic call from a woman who can’t be explicit because her abuser in in the house with her).
To refresh your memory, here is the “preventable accident” ad.
Who knew that only a short time later, one of the most preventable accidents in football history would occur? Another refresher, for those Seahawk fans who haven’t been able to uncover their eyes for the last 24 hours:
Fortunately, we have Twitter, and online meme posters now. Your Tweet of the Day:
— Scott Sigler (@scottsigler) February 2, 2015