WH turns to cat GIFs to sell Obamacare

WH turns to cat GIFs to sell Obamacare

Hey, mister, wanna buy some health insurance? How ‘bout you, lady? No? What if I show some really pictures of cats. Then will you maybe think about buying health insurance?

No, that’s from the White House website — at least not verbatim. The message, however, is most certainly there, and the tone is one of equal or greater desperation.

Stephen Dinan of the Washington Times writes:

With the deadline for enrolling in the Obamacare exchanges just days away, the White House is scraping the bottom of the barrel for ideas — including turning to cat GIFs, or animated videos made of multiple still photos.

The cats are just some of the goofy GIFs the White House has posted, according to the Florida Times-Union, which said the White House is trying to catch the latest retro Internet craze.


Indeed, they seem to be near-desperate grabs for attention as the administration is still short of the goal of enrollees, particularly among younger Americans who are needed in order to make the economics of the Affordable Care Act work.

Barack Obama has made it perfectly clear that there is no depth of degradation to which he is willing to sink to hawk his signature health care law. Even if (God forbid!) Obamacare remains “the law of the land,” the man whose name it bears will never live down the smarminess and hucksterism he brought to the office of President.

LU Staff

LU Staff

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