MSNBC Cheerio cheer heard round the world

There are no do-overs for those guilty of stereotypes. You make the statement, you own the statement. Much as MSNBC wishes this weren’t so, they get no credit for recognizing the stupidity of a tweet they posted earlier and have since removed.

Here is the tweet.

Original tweetAnd here is the Cheerios ad that is supposed to make non-racists “go awww.”

Why exactly anyone is supposed to fist bump over an ad that shows a biracial family escapes me. I appreciate that this campaign may represent a bold, new direction for advertisers, but in a nation where one out of every 10 marriages is interracial, it’s hardly worth writing home about.

Finally, here is one of several mea culpas tweeted out by MSNBC:


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Howard Portnoy

Howard Portnoy

Howard Portnoy has written for The Blaze, HotAir, NewsBusters, Weasel Zippers, Conservative Firing Line, RedCounty, and New York’s Daily News. He has one published novel, Hot Rain, (G. P. Putnam’s Sons), and has been a guest on Radio Vice Online with Jim Vicevich, The Alana Burke Show, Smart Life with Dr. Gina, and The George Espenlaub Show.

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