Introducing the all new … er — Curvy Barbie; yeah, that’s it: She’s ‘curvy’

Introducing the all new … er — Curvy Barbie; yeah, that’s it: She’s ‘curvy’
Moschino Barbie (vredit: Mattel)

Or maybe big-boned. Definitively not zaftig and positively not fat.

From the New York Post:

Mattel rolled out a new Curvy Barbie on Thursday — dubbed “Fat Barbie” on the Internet — taking its original Size Zero doll and beefing her up to the equivalent of a Size 10.

“Roll out” is a little cruel when you’re talking about someone with a few pounds to lose, but — hey! — reality sucks.

Though it doesn’t have to:

The move is sure to be a hit with feminist critics who have long complained that Barbie’s oddly attenuated hourglass figure sets an impossible standard for women.

Curvy Barbie
Curvy Barbie (credit: Mattel)

It is Mattel’s cross to bear in these PC times that its flagship product, introduced nearly 60 years ago and worth bajillions in sales, has become the silent spokesmodel for society members obsessed with their imperfections. In 2014, for instance, the toymaker unveiled a variant of Barbie with pimples, cellulite, stretch marks, and surgical scars.

Which makes you wonder: Who is the toy being marketed toward: young girls or their mothers? How many 8-year-olds can you name that have cellulite or stretch marks?

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Howard Portnoy

Howard Portnoy

Howard Portnoy has written for The Blaze, HotAir, NewsBusters, Weasel Zippers, Conservative Firing Line, RedCounty, and New York’s Daily News. He has one published novel, Hot Rain, (G. P. Putnam’s Sons), and has been a guest on Radio Vice Online with Jim Vicevich, The Alana Burke Show, Smart Life with Dr. Gina, and The George Espenlaub Show.


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