Why is this store taking flak for its sign, which some claim is ‘controversial’?

Back in 2012, Barack Obama took some ribbing from the conservative media when he told a crowd in Florida that American manufacturers are “making products that we sell around the world, marked with three proud words: made in the U.S.A.” The joke of course is that made in the U.S.A. is four words.

But now questions have arisen regarding just how much pride a business owner can legitimately take in those words. Springfield, Mass., station WWLP reports that a sign in the “quiet town of Monson … has residents talking.” The sign in question reads, “Now Under American Management.”

now under American management]

In the video that follows, two residents weigh on the appropriateness of the sign:

The store’s owner, Jesse Multeni, told reporters it was all a mistake and that the sign will be corrected to read “Now Under New Management,” which frankly sounds like a cop out — that he originally erected the sign to make a statement and now fears adverse publicity.

The article notes that a second establishment minutes away has a similar sign, this one reading “American Owned,” but that the reaction is different”

Some residents said they believe that has a different meaning. Owner Paul Martin said, “Just something that we feel very proud to be American owned. I feel like places are far and few between now a days.”

The controversy such as it is seems to derive from the same knee-jerk response to so-called “white appreciation” events, which are roundly ridiculed by liberals who espouse tolerance but are selective in whom they show tolerance to.

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Howard Portnoy

Howard Portnoy

Howard Portnoy has written for The Blaze, HotAir, NewsBusters, Weasel Zippers, Conservative Firing Line, RedCounty, and New York’s Daily News. He has one published novel, Hot Rain, (G. P. Putnam’s Sons), and has been a guest on Radio Vice Online with Jim Vicevich, The Alana Burke Show, Smart Life with Dr. Gina, and The George Espenlaub Show.


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