MSNBC.com’s new splash page finally acknowledges network’s left-leaning bias

MSNBC.com’s new splash page finally acknowledges network’s left-leaning bias

MSNBC splash screenIt’s not exactly an earth-shaking revelation for anyone who has been paying attention, but MSNBC — long a broadcast arm of the most liberal precincts of the Democratic party — has finally claimed its mala fides.

The Daily Caller notes that the website of the network of Al Sharpton, Ed Schultz, Chris Matthews, and other “deep thinkers” has tossed aside once and for any pretense toward journalistic objectivity:

Visitors to MSNBC.com on Saturday will see a new splash page at the opening of the website give them two choices: one ‘for breaking news and reporting from NBC News’ and one — one the right side, ironically — for ‘a sneak peek at the new msnbc.com,’ described as ‘what progressives have been waiting for.’

TDC then errs in writing that the right-side slogan “strongly suggests MSNBC.com will be becoming a hub for progressive ideology.” The use of the present participle becoming gives credence to the mythical claim that the network was ever anything other than a “hub for progressive ideology.”

As for the “secret” that MSNBC leans not just forward but left, White House Principal Deputy Press Secretary Josh Earnest blew the network’s cover in December 2012, when several of its hosts — including Rachel Maddow, Lawrence O’Donnell, and the aforementioned Sharpton — were invited to the White House to confab with the president in re the fiscal cliff. In a followup news release on the meeting, Earnest wrote:

This afternoon at the White House, the President met with influential progressives to talk about the importance of preventing a tax increase on middle class families, strengthening our economy and adopting a balanced approach to deficit reduction. [Emphasis added]

MSNBC’s “coming out,” as it were, is unlikely to increase its reader/viewership. As TDC’s Jeff Poor noted previously, the network in July hit a 7-year low in its ratings, placing it a distant fourth behind Fox News Channel, CNN, and HLN.

The only question now is whether MSNBC’s commentary will be tempered by on-screen caveats noting that it and its “talent” is in the Obama administration’s pocket. Imagine, for example, Ed Schultz claiming, as he did in September, that conservatives oppose war in Syria because they hate Obama, and then announcing, “But I support the war or anything else Obama does because I love him unconditionally.”

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Howard Portnoy

Howard Portnoy

Howard Portnoy has written for The Blaze, HotAir, NewsBusters, Weasel Zippers, Conservative Firing Line, RedCounty, and New York’s Daily News. He has one published novel, Hot Rain, (G. P. Putnam’s Sons), and has been a guest on Radio Vice Online with Jim Vicevich, The Alana Burke Show, Smart Life with Dr. Gina, and The George Espenlaub Show.

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