It’s hard to get any more 1984 than the latest White House stunt. To persuade an unwilling American electorate that Obamacare is not just not the train wreck one leading Democratic lawmaker has predicted but the greatest thing since sliced bread, Team Obama today launched a contest for original videos celebrating the wonders of life under Obamacare. (I’m pretty sure they got the idea for this from Kim Jong-un.)
With precious time remaining before the health care exchanges established by the president’s health care law are up and running, the Obama administration is rolling out new initiatives to encourage enrollment.
The latest of these is set to be unveiled on Monday, when the Department of Health and Human Services will debut a video contest — complete with cash prizes — designed to persuade younger consumers to get insurance.
The administration will partner with Young Invincibles, a non-profit youth issues organization, to run the contest, with the goal of reaching those younger Americans who are skeptical of the need for health coverage.
Participants will be encouraged to submit three different types of videos advertising the benefits of the exchanges: a song, an animated short, or a video designed to convince viewers that they aren’t invincible. [Emphasis added]
This won’t just be a labor of love for entrants, who will be eligible to win cash prizes. The creators of the three most popular and persuasive videos will receive $3,000 each. Second- and third-place videographers will each receive $2,500.
In case you’re wondering where the $30,000 being spent on the project is coming from, the answer is “the Affordable Care Act’s education and outreach budget! Stein notes that 75 million of taxpayers’ hard-earned dollars have been set aside for “public relations.”
The whole affair sounds pretty desperate, especially in light of a recent study showing that Millennials — the group the contest is intended to propagandize — are more likely to pay the nuisance tax imposed by the law than to sign up for health care exchanges.
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