Trump social media site is failing

Trump social media site is failing
Trump speaks at the border wall near Alamo, TX in January 2021. C-SPAN video

Trump’s social media site is a dud, and he has little energy to promote it. He’s posted on it only a single time since the platform debuted in mid-February. He seems to have far less energy these days, perhaps due to the aging process. The Daily Beast reports that the “engagement numbers are truly awful” at Trump’s social media site:

The app that Donald Trump once hoped would avenge his exile from social media and make him a MAGA Mark Zuckerberg has instead plummeted to the 28th most popular social media platform in Apple’s App Store, lagging behind the likes of more obscure social networks like “Wizz,” “BeReal,” and “Bloomer-random video chat.” Soon after the start of the “soft launch” of his social media company Truth Social in late February, Donald Trump grew deeply annoyed with the anemic growth and the lackluster rollout of the website. Though Trump and his team were expecting the new app to be a huge hit with his political base, the site was handily trounced in recent weeks by competitor MAGA social networks … and one that caters primarily to neo-Nazis.

This month, the situation has only gotten worse for Trump’s latest large-scale business venture, according to data analyses reviewed by The Daily Beast, and sources close to Trump say he has recently complained about the low-energy activity on the app and appears disengaged from trying to turn the platform around, much less post on it.

Download data shared by the analytics firm Apptopia shows that downloads of the app have plummeted from a peak of 170,000 downloads a day to just 8,000 now. The app is now just the 355th most popular app on Apple devices overall. And those who have downloaded it don’t seem to be using it that much. Daily active users—a metric that social media and tech companies use to measure how many engaged users an app has—stood at just 513,000 as of last week. By contrast, daily active users at Twitter—Trump’s erstwhile and beloved social media home—were around 217 million, according to the company’s last quarterly earnings report…users have repeatedly complained about error messages and a convoluted registration process that has left even diehard MAGA fans frustrated. “I’ve been waiting for this. It’s finally released, and it doesn’t work,” one user wrote in an AppStore review….

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The former president had wished the website, which was backed by big money and significant partnerships, would be another tool for bringing in revenue, and yet another way to help keep Trump relevant and constantly in the national conversation…less than two months into the launch, Trump has all but given up on his own high-profile MAGA app, and has barely even touched his personal account on Truth Social…. Trump continued throughout the rest of March to sporadically complain about how poorly his website was performing.

LU Staff

LU Staff

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