What about Bernie’s back? But never mind that for now. To get to the news, CNN reports that Ben Cohen and Jerry Greenfield, the founders of the eponymous Ben & Jerry’s ice cream brand, are back in the ice cream business for a limited run, after having sold B&J in 2000 for $326 million.
The flagship flavor of “Vermont’s Finest Senator” brand (the packaging for which looks precariously close to the original B&J design) will be “Bernie’s Back,” which consists of hot cinnamon ice cream with “one very large chocolate disc on top and a (very stiff) butter toffee backbone going down the middle.”
It frankly sounds dreadful, but then again it’s supposed to be “symbolism.” According to Sanders’s campaign website:
The chocolate disc represents all the wealth that has risen to the top 1%. The backbone represents Bernie’s steadfast determination to un-rig our economy. And the hot cinnamon is our political revolution holding politicians’ feet to the fire to make America work for working people of all races and genders.
This is all very rich considering that Sanders’s net worth is$2.5 million, which while not in the 1%, is vastly more than the suckers whose vote he is courting will ever see. As for Ben and Jerry, fuhgedaboutit. Greenfield and Cohen are each worth $150 million.
If the former ice cream moguls are attempting to capture the spirit of Sanders in an ice cream flavor, expect future combinations to include Sour Grapes and Old Prunes, Phony Baloney, and Pie in the Sky.