And how would you like morning shave, sir — with hot lather or a sermon? Gillette, a brand owned by Procter & Gamble, sells both, though if the past is prologue it may regret its decision to hop aboard the virtue signaling bandwagon.
Riffing on its decades-old slogan “The Best a Man Can Get,” the razor company is now preaching the ills of toxic masculinity, bullying, and harassing women in a new ad campaign.
That all men are bullies (which logically leaves no one to pick on!) and harass women are givens, according to the ad, which, as The Hill notes, “comes just days after the American Psychological Association (APA) officially labeled ‘traditional masculinity’ as ‘harmful.”
The company is quoted as saying in a statement:
It’s time we acknowledge that brands, like ours, play a role in influencing culture. And as a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man. … From today on, we pledge to actively challenge the stereotypes and expectations of what it means to be a man everywhere you see Gillette.
Interesting that Gillette should profess to “challenge the stereotypes and expectations of what it means to be a man” when the company is promoting one of its own in this fatuous ad.
Not surprisingly the hashtag
#BoycottGillette is already trending on Twitter, along with tweets like the following:
Appalling attack on men. All men need to step up and confront this complete nonsense insinuating all men somehow are bad at some level.
— Dan Silver (@DanSilverAg) January 14, 2019
Will Gillette eat its words? Stay tuned.