Google sought to block Breitbart from advertising, emails show

Google sought to block Breitbart from advertising, emails show

By Peter Hasson

Google employees sought to block Breitbart from Google AdSense less than one month after President Donald Trump took office, leaked emails from the company reveal.

Google employees sought to use alleged “hate speech” as a pretense for banning Breitbart from taking part in the advertising program, the emails show.

Barring Breitbart from the advertising program would have a devastating effect on the site’s ad revenue, as Google accounts for roughly 37% of all digital advertising revenue.

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Breitbart obtained the emails and published them Monday night, one day before Google CEO Sundar Pichai is set to testify before the House Judiciary Committee. A Google spokeswoman confirmed the emails’s authenticity to The Daily Caller News Foundation.

“My team has been reviewing the site on a frequent (at least weekly) from the [original] fake news kick-off discussion,” Google’s director of monetization at the time, Jim Gray, assured employees concerned about Breitbart. Gray now is now Google’s director of trust and safety.

Richard Zippel, a Google publisher quality manager at the time, similarly noted that Breitbart was being watched closely. “When sufficient violations have been found we’ll take action at the site level,” Zippel wrote. It’s unclear whether Zippel is still a Google employee.

To date, Breitbart has not yet been removed from Adsense.

Google’s spokeswoman denied that the company’s advertising program is affected by political bias.

“We have extensive and very well publicized policies for publishers who choose to monetize with Google ads. We enforce these policies vigorously, consistently and without any political bias,” the spokeswoman wrote in an email to The Daily Caller News Foundation.

“We regularly and routinely review sites in our ad network to ensure compliance with our policies. These emails from early 2017 simply show the AdSense team explaining that such a periodic review was underway,” the spokeswoman said.

The leaked discussions are the third example of Google employees seeking to weaponize the company’s products for left-wing political purposes.

TheDCNF previously revealed that Google employees debated whether to bury right-of-center media outlets in the company’s search function.

The Daily Caller and Breitbart were specifically singled out in that discussion as media outlets to potentially bury.

After Trump announced his initial travel ban in January 2017, Google employees discussed ways to manipulate search results in order to push back against the president’s order.

A group of employees brainstormed ways to counter “islamophobic, algorithmically biased results from search terms ‘Islam’, ‘Muslim’, ‘Iran’, etc,” as well as “prejudiced, algorithmically biased search results from search terms ‘Mexico’, ‘Hispanic’, ‘Latino’, etc.”

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