The spirit of Christmas is epitomized in WestJet’s 12,000 mini-miracles

The spirit of Christmas is epitomized in WestJet’s 12,000 mini-miracles

I am only vaguely familiar with the name WestJet, having coincidentally noticed for the first time a sign for the airline over one of the terminal entrances when I flew on a rival carrier (Delta) last week.

According to WestJet’s website, the airline, based in Canada, has been in operation just shy of 20 years and now flies to 85 destinations worldwide.

But what distinguishes this airline from others is a tradition it has carried on every Christmas known as “WestJet Christmas Miracle.”

Airway News (via The Right Scoop) explains that “during the holidays … Blue Santa and his thousands of elves (WestJet employees) travel around Canada to spread good holiday cheer as well as to help encourage others to spread cheer.”

This year, the article goes on to note, the company “took its Christmas miracles to a whole new level”:

WestJet spread its wings across ten time zones, hit the streets in 12 cities and visited 38 airports to complete 12,000 random acts of kindness in 24 hours.

Some of the random acts of kindness included picking up someone’s tab at a restaurant to giving out two roundtrip tickets to Vancouver to Ellen’s audience to sending an entire family on vacation to Hawaii.

“We are humbled and amazed at the outpouring of response to the mini miracles initiative. Our expectations were absolutely shattered,” said Richard Bartrem, WestJet Vice-President, Marketing Communications. “The video illustrates how the day played out. It brings to life the human connection and joy that WestJetters spread from coast to coast and around the world. There is no better way to celebrate the spirit of the season than with a WestJet Christmas video,” said Bartrem. “We love to package our friendly, caring and fun loving personality, attributes that are core to our brand, in one awesome, emotion-filled video.”


The video follows, and I caution you: Have a good supply of tissues handy:


Howard Portnoy

Howard Portnoy

Howard Portnoy has written for The Blaze, HotAir, NewsBusters, Weasel Zippers, Conservative Firing Line, RedCounty, and New York’s Daily News. He has one published novel, Hot Rain, (G. P. Putnam’s Sons), and has been a guest on Radio Vice Online with Jim Vicevich, The Alana Burke Show, Smart Life with Dr. Gina, and The George Espenlaub Show.


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