Do fast food purveyors have a conscience? Do they worry more about their bottom line or about the role the empty-calorie food they serve plays in the rise in obesity?
For an answer to these questions, we go on location to Manchester, England, where a branch of KFC shows the inner struggle the franchisee copes with. A picture will suffice to show the turmoil:
In psychology, this is known as approach-avoidance conflict. The sign with the picture of the colonel shows the way to hungry pilgrims. But the larger sign on the driveway sends a very different signal.
If you think this is pathetic, The Mirror reports that one hungry customer found the signage so confusing that he “gave up trying to work out what to do and parked my car further down the street and walked up.”