How do you pay homage to a man who devoted his life to the cause of freedom throughout the world? If you’re New England Brewing Company based in Woodbridge, Conn., your answer is not only to name a beer after him but to convert him (for some reason) into a robot.
The company deserves some credit for choosing an India Pale Ale as the object of its tribute to Mahatma Gandhi, who led the subcontinent’s independence movement. The beer is called Gandhi-Bot and even sports an image of Gandhi as robot on its label.
After receiving complaints about the product, the company offered up the following on its Facebook page:
In the meantime, we are reminded of a story we once read about Gandhi’s last years. His famous hunger strike while imprisoned in 1943 left him with chronic bad breath and rendered him extremely frail, despite callouses that had formed on the soles of his feet and palms of his hands. Increasingly, he became immersed in Eastern mysticism. In short, he had become a super-calloused fragile mystic vexed by halitosis.