RickRoll, trollface, Yao Ming face, overly attached girlfriend, Rage Guy — the list goes on. And on. These are internet memes, past and … well present in some cases, though the shelf life of a meme is shorter than a fruit fly’s lifespan.
Why do some memes go viral while others remain stuck in third gear? Is a mystery, says Ryan Larkin in the video that follows via Business Insider, though, Larkin posits, “nearly all successful memes have certain elements in common.”
So sit back, watch and — altogether now — troll face!
