The Department of Justice has spent $1.2 million on a series of PSCs — Public Service Cartoons — targeted at America’s youth. Disseminated via the website ThatsNotCool.com, which is operated through the department’s Office on Violence Against Women, the first of the videos emphasizes digital safety.
In the video, two anthropomorphic cell phones are shown conversing. One of the characters is typing away furiously on her keypad body, when the other demands a little “face time.” The money part of the video comes next when the same cellphone says:
I should know your profile password. It’s no big deal. We’ve been together for a long time now.
But that’s not the only payout the video intends. Both of the phones have female voices. They’re lesbians, get it?
This detail is offered up subtly, much like the “serving suggestions” that appears on food packages to make the contents appear more enticing.
Is the purpose to suggest to children that same-sex coupling is the norm, which of course it isn’t? Is it to build tolerance for alternate lifestyles? Whatever the reason, it appears to detract from — rather than enhance — the message.