[Ed. – Hmm.]
Brits spend more than 100 days of their lives deciding what TV shows and films to watch.
A study of 2,000 adults found people typically flick through eight TV channels when choosing an episode and a further nine film titles before making a final decision.
The average week sees 24 minutes and 24 seconds spent deciding on TV shows and 25 minutes selecting films.
This results in 55 days across an adult lifetime choosing what to watch on TV and a further 57 days agreeing on a blockbuster.
A third admitted they often struggle to decide because there is too much choice.
The study was commissioned by NOW and found the factors which influence what people watch include the genre (41 per cent), the actors (37 per cent) and the length of a film (28 per cent) or series (23 per cent).