[Ed. – Part of the problem is that they no longer want to use the president as a punching bag now that his name is not Trump.]
Broadcast and cable news ratings, along with website traffic, are all taking a hit in the post-Trump era.
During President Biden’s first 100 days in office, weekly full-day cable ratings for CNN and MSNBC have been trending down, according to statistics from ratings company Nielsen.
On average, 1.3 million household viewers were watching MSNBC in the last week of January, shortly after Biden took office. For the week ending April 25, that number was 868,000. At CNN, those figures went from 1.2 million to 749,000.
Even perennial ratings leader Fox News is seeing a decline, though a much smaller one compared to its cable competitors, dipping to just 1.2 million from 1.3 million in late January.
Prime-time cable viewership is also down across the board. In the same time comparisons as the full-day ratings, CNN has lost 792,000 viewers, while MSNBC is down 788,000 and Fox is short 348,000.