Grammys broadcast sets new record, but not in a good way

Grammys broadcast sets new record, but not in a good way
Megan Thee Stallion and Beyoncé collect their award for Best Rap Song at the 2021 Grammy Awards. Recording Academy video, YouTube

[Ed. – And not because how many times can you really watch Beyoncé get her obligatory award(s)? – we’re guessing.]

[If] you are talking about the Top 10 least watched Grammys ever … the 62nd annual Grammys were #1.

While topping the audience for the most recent Emmys and the Golden Globes respectively, the 8.8 million that the Grammys scored last night cratered 53% from last year’s final results. And the 2.1 rating among adult 18-49 is not only down 61% from the final numbers of the 2020 Grammys, but an all-time low of its own as well.

[…]

Trending: Big tech de-platforms Maricopa County election audit recruiting effort

Compared with the previous demo low of the 2020 Grammys, this year’s show fell 60% among 18-49s in fast affiliate results. In terms of total sets of eyeballs, the 2021 Grammys were down a hard 52% from last year.

Continue reading →

Comments

For your convenience, you may leave commments below using Disqus. If Disqus is not appearing for you, please disable AdBlock to leave a comment.