Black News Channel looks to shake up cable-TV news landscape

Black News Channel looks to shake up cable-TV news landscape
Mike Hill and Sharon Reed, from left with Black News Channel CEO Princell Hair, will host a weekday morning show on the channel premiering in March. (Image: BNC)

[Ed. – What’s black news?]

Black News Channel has expanded its reach more than 20-fold in about seven months, part of its new chief executive’s ambitious plan to shake up the cable-TV news landscape and provide an alternative that looks through the lens of Black Americans.

Since he took over the channel last July, Chief Executive Princell Hair has struck distribution deals with Comcast Corp.’s Xfinity, AT&T Inc.’s DirecTV, Dish Network Corp. and others, boosting its potential audience to more than 52 million households from roughly 2.5 million.

Mr. Hair also led a revamp of the network’s lineup, signing high-profile commentators Charles Blow and Marc Lamont Hill, whose shows will provide coverage and analysis the network’s executives and newscasters believe Black Americans aren’t getting anywhere else.

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“We’re standing on the forefront of a tremendous opportunity when you look at the stories of the past year.”…

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