[Ed. – Translation: they’re hurting. COVID plus fan disaffection over political intrusion in NFL has overall revenues down. But the NFL is also still the biggest game in town. The NBA and MLB have plummeted even more dramatically. The media conglomerates are also on the ropes. Poll: would you rather have NBC owned and controlled by China, Google (i.e., Alphabet), or Soros? Or maybe Bezos.]
The National Football League wants to charge its current network partners double what they’ve been paying to broadcast games — but Disney is pushing back, citing the high price tag for Monday Night Football.
The NFL is in active discussions on renewal rates with all four of its existing network partners — NBC, CBS, Fox, and Disney-owned ESPN, according to people familiar with the matter. The NFL is hoping to get its primary package renewals completed by March 17, before the start of the new NFL league year, CNBC reported earlier this month.
NBC, CBS and Fox are likely to accept increases closer to 100% than Disney, which is currently paying much more than the three broadcast networks for its Monday Night Football package, said the people, who asked not to be named because the negotiations are private.