Georgia’s Senate race pits the Old South against the New South

Georgia’s Senate race pits the Old South against the New South
Raphael Warnock (Image: YouTube screen grab)

[Ed. – The author’s view of the South is too monolithic for this analysis to hold up to scrutiny. Warnock is a radical, and even though the vote between him and Loeffler is currently tied, it’s not very likely because any voters view his proposals and ‘bright and sunny.’]

Georgia’s campaign ads tell a tale of two states: Raphael Warnock’s ads are bright and sunny, featuring the pastor expounding on health care policy, telling his family story and walking a puppy. But the majority of Kelly Loeffler’s spots take a grimmer tone, attacking Warnock as “the most dangerous, radical candidate in America.” In one ad, the camera pans across a photo of Warnock, who is Black, darkened and superimposed over footage of riots. “Saving the Senate,” the narrator intones, “is about saving America … from that.”

It could work. But with Georgia’s demographics shifting, Loeffler’s approach — a familiar playbook tailored to older, whiter voters who skew Republican — is just as likely to prove out of step with a changing electorate.

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