[Ed. – The author’s view of the South is too monolithic for this analysis to hold up to scrutiny. Warnock is a radical, and even though the vote between him and Loeffler is currently tied, it’s not very likely because any voters view his proposals and ‘bright and sunny.’]
Georgia’s campaign ads tell a tale of two states: Raphael Warnock’s ads are bright and sunny, featuring the pastor expounding on health care policy, telling his family story and walking a puppy. But the majority of Kelly Loeffler’s spots take a grimmer tone, attacking Warnock as “the most dangerous, radical candidate in America.” In one ad, the camera pans across a photo of Warnock, who is Black, darkened and superimposed over footage of riots. “Saving the Senate,” the narrator intones, “is about saving America … from that.”
It could work. But with Georgia’s demographics shifting, Loeffler’s approach — a familiar playbook tailored to older, whiter voters who skew Republican — is just as likely to prove out of step with a changing electorate.