Pollster Frank Luntz: If the polls are wrong again this time, my profession is finished

Pollster Frank Luntz: If the polls are wrong again this time, my profession is finished
Frank Luntz (Image: YouTube screen grab)

[Ed. – A world without political polling? Hmm.]

No profession is ever really “finished” after a catastrophic failure. Ask someone who opposed the Iraq war. They’ll talk your ear off about how cheerleaders for the invasion ended up failing upward in the foreign policy establishment or landing softly as “wise men” commentators in American media.

Polling won’t disappear either if it misjudges Trump’s chances again this time. Everyone will pay *some* attention to it in 2024. But the industry, and satellite industries like election modelers, will never fully regain their credibility. It’s one thing to underestimate Trump by three points in 2016, a year when you had no inkling of how strong his support might be among working-class white voters. It’s another thing to recalibrate for that, conclude that he’s trailing this time by eight or nine points instead of three — and then miss gain.

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