Anti-Trump attack ads might actually be helping him, Democratic group finds

Anti-Trump attack ads might actually be helping him, Democratic group finds
Rick Wilson, George Conway (Images: YouTube screen grab)

[Ed. – Apparently, Democrats are a dainty lot who prefer rational discourse to mud-slinging.]

The Lincoln Project, an anti-Trump super PAC formed by a platoon of MSNBC-famous Republican consultants, has become the subject of elite fascination. Its slashing ads — which mock the president’s corpulent frame, his mental acuity, and his flattery of dictators — have unleashed an avalanche of clap emojis on social media and won praise from the likes of Joy Behar and Cher. … But is the Lincoln Project changing any minds? Or is it just further inflaming the partisan divisions it seeks to condemn?

For almost a year a group of tech-minded Democratic operatives has quietly been probing those questions. … [O]ne lesson became abundantly clear from its testing: Ads that directly attack Trump, using his voice, news clips, or even just his face, have the effect of turning off not only persuadable voters, but also the Democratic-base voters whom Joe Biden needs in November.

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