Smart phone data being used to score you: As credit risk, health insurance client, potential tenant

Smart phone data being used to score you: As credit risk, health insurance client, potential tenant
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[Ed. – This was only a matter of time.  It’s the same principle on which political campaigns have been scoring us as prospective voters since at least 2008. Obama was much acclaimed for it.  In the commercial world, I assume it’s a lawsuit waiting to happen.]

Operating in the shadows of the online marketplace, specialized tech companies you’ve likely never heard of are tapping vast troves of our personal data to generate secret “surveillance scores” – digital mug shots of millions of Americans – that supposedly predict our future behavior. The firms sell their scoring services to major businesses across the U.S. economy.

People with low scores can suffer harsh consequences. …

CoreLogic and TransUnion say that scores they peddle to landlords can predict whether a potential tenant will pay the rent on time, be able to “absorb rent increases,” or break a lease. …

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Large analytics firms monitor whether we are likely to take our medication based on our propensity to refill our prescriptions; pharmaceutical companies, health-care providers and insurance companies can use those scores to, among other things, “match the right patient investment level to the right patients.”

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