Biden campaign planning for big jolt from Michelle Obama star power

Biden campaign planning for big jolt from Michelle Obama star power

[Ed. – As the article observes, how to capture the magic stardust will be the big question, in the Year of Living Virally.  Maybe some Oprah specials on TV?  The out-of-work and Totally Bored at home are on social media overload already, and there’s no saying if there will even be a fun-filled “DNC’ on the old model in Milwaukee.  Hard to set up those photo-up moments with party clothes and balloons when you can’t put thousands of frenzied state-delegation members in an arena together.  Standard high-draw campaign stops are a non-starter too, for now.]

Former Vice President Joe Biden’s campaign is planning a rollout for Michelle Obama’s endorsement, although there are questions around just how public a role the enormously popular former first lady will play in his campaign.

Sources tell The Hill that the Biden campaign’s early plans include a focus on remote fundraising and voter registration efforts.

The trick for Michelle Obama and the Biden campaign is finding the right balance for the pop culture icon, who could be a massive asset for the campaign but has never shown much enthusiasm for campaign politics.

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