[Ed. – Maybe he should post more billboards. He’s had success with those.]
For better of for worse, memes have become a fixture in our political culture thanks to the popularity of social media platforms like Twitter and Facebook, and that is unlikely to change anytime soon.
Former NYC mayor Michael Bloomberg thought he had a winning strategy in this regard on Wednesday in the immediate aftermath of his announcement that he was dropping out of the Democratic presidential primary race after getting destroyed on Super Tuesday .
… Bloomberg made clear he was throwing the full weight of his campaign resources behind Joe Biden. …
As if to confirm this, just minutes after he tweeted a link to his announcement, Bloomberg posted a Star Wars video clip showing Obi Wan Kenobi and Darth Vader battling each other using lightsabers. It was the scene where Vader told Obi Wan that his powers were weak.