A theory on why NBA ratings have plummeted

A theory on why NBA ratings have plummeted

[Ed. – Well … yeah.]

Ratings for NBA games are down across the three major networks that show the games – ESPN, TNT, and NBA TV, and the National Basketball Association isn’t totally sure why. Here’s a theory: China.

Variety reported that viewership for basketball is “down 15% year-to-year overall, according to Nielsen figures.”

TNT’s coverage is averaging 1.3 million viewers through 14 telecasts, down 21% versus last year’s comparable coverage, while on ESPN the picture isn’t much prettier. The Disney-owned network is down 19%, averaging 1.5 million viewers versus just under 1.9 million viewers at the same stage last year,” the outlet added.

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