‘Scorched earth’? ‘Global meltdown’? Alarmists eye new, catchier brand names for climate fears

‘Scorched earth’? ‘Global meltdown’? Alarmists eye new, catchier brand names for climate fears
Poster bear. Not as stranded as previously suggested.

[Ed. – Not sure “scorched earth” really hits the right note.  Does the ad-man know what “scorched earth” is actually about?]

Now, though, the alarmists think that “climate change” is not as alarming as it could be, and one is pushing new terms like “global meltdown” and “climate collapse.”

“As a professional namer, I create names for companies, products and services,” Aaron Hall writes in AdAge. “After the global climate strike this past September, I found myself thinking about the terms ‘climate change’ and ‘global warming.’ Are these scientific terms too neutral? Do they do enough to grab attention and inspire people to take action?”

Hall says the terms “Global Meltdown” or “Global Melting,” deliver the right level of alarm. …

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“… Perhaps that’s why climate change isn’t powerful enough: ‘Change’ sounds so neutral. However, there’s nothing neutral about collapse or chaos. Both are states of events that you absolutely want to avoid. …”

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