[Ed. – It’s hard to understand why Biden isn’t reaching a larger audience digitally. To follow him, all you need to do is ‘go to’ 6636…]
Joseph R. Biden Jr.’s presidential campaign has sharply scaled back his online advertising, cutting spending so severely since August that he is now investing only a fraction of what his top rivals are on Facebook and Google, the two dominant internet platforms.
In a race where many voters are following politics on their smartphones, Mr. Biden’s pullback is an unusual and potentially worrisome sign about his appeal among the Democratic activists, young people and donors who are especially engaged on social media. Candidates rarely withdraw so much money from their online campaigns unless they are seeing weak results in online fund-raising, according to interviews with digital strategists.
As the candidates make their final pitches to donors before a quarterly fund-raising deadline at midnight Monday, Senator Elizabeth Warren of Massachusetts and other top rivals are outspending Mr. Biden online.