Mattel launches line of ‘gender-inclusive’ dolls

Mattel launches line of ‘gender-inclusive’ dolls
Mattel "Creatable World" "gender-inclusive" dolls. YouTube video

[Ed. – I don’t know.  Is it really inclusive, if there’s no doll that looks like a regular guy who’d grow up to be a fireman, a football player, or a soldier?]

Mattel is probably most known for its hyper-feminine Barbie dolls — but now, they’re making something a little bit different.

Mattel launched a line of gender-inclusive dolls Wednesday, called “Creatable World.” The line’s premise is all about customization — of hair, clothes and accessories — creating a toy that isn’t dictated by gender norms.

Some options are more feminine-presenting, while others are more masculine-presenting, which allows kids to combine the elements any way they want to, said Kim Culmone, senior vice president of Mattel Fashion Doll Design.

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“We see this line as an opportunity for us to open up that dialogue around what dolls are for and who dolls are for,” Culmone said.

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