Hefty offers new ‘millennial’ trash bags, with catchy slogans

Hefty offers new ‘millennial’ trash bags, with catchy slogans
Hefty via Business Insider

[Ed. – Fortunately, a trash bag, unlike a chocolate chip cookie, isn’t something you can really ruin with overly precious woke-tagging.  As long as the bags work.  Some of these would be priceless on the streets of San Francisco, incidentally.]

First came millennial toilet paper, then came millennial trash bags.

Hefty debuted a limited-edition line of “talking trash bags” on Monday, featuring 20 unique sayings. Though the cheeky phrases shockingly avoid any mention of avocado toast, they run the gamut from the “Mean Girls” allusion “I’m not a regular bag, I’m a cool bag” to, well, sexual innuendos like “Tie me up.” …

Jen Varela, senior brand manager at Reynolds Consumer Products, said… “The Hefty brand enjoys bringing both strength and humor to our consumers, so we wanted to create a product that showed off our personality and gave consumers something to smile about while taking out the trash.”

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