Jay-Z joins forces with NFL for music and social justice campaign

Jay-Z joins forces with NFL for music and social justice campaign
Jay-Z (Image: YouTube screen grab)

[Ed. – His ‘music’ stinks, and the NFL doesn’t need any more social engineering.]

The N.F.L., which has been lambasted with criticism over its treatment of Colin Kaepernick and other players kneeling during the national anthem, today made a major stride toward image rehabilitation when news broke that the organization has signed a deal with Jay-Z that will encompass entertainment and social justice efforts.

According to the New York Times, the deal with Roc Nation, Jay-Z’s entertainment and sports company, calls for the firm to be the N.F.L.’s “live music entertainment strategist,” which will entail Roc Nation and Jay-Z consulting on entertainment, including the Super Bowl halftime show, and contributing to the league’s activism campaign, Inspire Change.

“The N.F.L. has a great big platform, and it has to be all-inclusive,” Jay-Z said in an interview this week. “They were willing to do some things, to make some changes, that we can do some good.”

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