Hmm: Women’s soccer final viewership down nearly 44% from 2015

Hmm: Women’s soccer final viewership down nearly 44% from 2015
Megan Rapinoe (Image: YouTube screen grab)

[Ed. – AP explains it’s because game-time was midday in the U.S.  I admit, I didn’t watch it because I ultimately couldn’t take the hyper-politicized attitude the team seemed to exude.  H/t: Gateway Pundit]

The match averaged 14.27 million viewers on Fox, according to the network and Nielsen, and peaked at 19.6 million. It was a 22 percent increase over last year’s FIFA World Cup men’s final between France and Croatia, which averaged 11.44 million.

The audience was down 43.8 percent from the 2015 final between the U.S. and Japan, which averaged 25.4 million viewers. That match though was played in Canada and started at 7 p.m. Eastern, compared to Sunday’s in France, which kicked off at 11 a.m. Eastern.

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