Great news: Obamas sign on with Spotify to produce, host podcasts

Great news: Obamas sign on with Spotify to produce, host podcasts
Barack and Michelle Obama in an interview with Oprah Winfrey in 2017. OWN video, YouTube

[Ed. – Best of luck.]

Through Higher Ground Audio, Barack and Michelle Obama will develop, produce and lend their voices to audio shows for the music streaming service.

The Obamas are expanding their media domain through a multiyear deal with Spotify to create podcasts exclusive to the audio service.

Barack and Michelle Obama’s partnership with Spotify comes through their Higher Ground production banner, which is already in business with Netflix on a number of projects. Now, Higher Ground is launching a podcast division, Higher Ground Audio through which the former president and first lady will develop, produce and lend their voices to select shows for Spotify. …

Trending: Swedish wunderkind Greta Thunberg bombs bigtime

Spotify’s roots are as a platform for streaming music.

Continue reading →