[Ed. – “We’re not dead last!” is now an inspiring cheer, it seems.]
[B]etween 9 a.m. and 5 p.m. ET on weekdays, there remains a sizable audience looking for information without spin and free from panels of partisans shouting talking points at each other. This is the audience CNN was built to serve, and yet, recent ratings data show the network that created cable news hasn’t just lost its place as first choice for news viewers in daytime television (to Fox News), but has drifted into a steady third place behind the rapidly rising MSNBC.
For the first quarter of 2019, only two networks in all of cable television delivered an average daytime audience over one million viewers: Fox News (1.527 million) and MSNBC (1.186 million), with MSNBC posting double-digit ratings growth (up 17 percent in 1Q 2019 compared to the same period one year ago).