[Ed. – Brace new world]
It’s no secret that being a new mom is exhausting. You just gave birth to a whole tiny human and you’re put to work right away: you’re not sleeping, your body is still recovering, you’re changing diapers and feeding that bundle of joy every couple of hours.
Fret not, new parents! A Japanese tech company has made it possible for fathers to “breastfeed” too because 2019.
Dentsu debuted its father’s nursing assistant in Austin, Texas at the South by Southwest (SXSW) festival.
According to Dentsu, the father’s nursing assistant is a wearable device that resembles a woman’s breasts and is equipped with a tank for milk or formula and a nipple. The device also tracks the baby’s sleeping and feeding and allows parents to see the data on an application.
The tech company said they created the device to help alleviate parental stress due to a new baby’s sleeping or feeding habits and to allow dads to participate in the process too.