[Ed. – Greed is good.]
Blocking ads could become much harder if Google makes proposed changes to its Chrome web browser, warn developers.
The changes could “destroy” ad-blockers, said one maker of widely-used blocking software.
Others said the update would make it far harder for users to stop firms tracking them online and make it easier for them to be bombarded with ads.
Google said the proposals were a “draft” and added that it would work with developers to limit their impact.
“This would basically mean that Google is destroying ad-blocking and privacy protection as we know it,” said a statement from ad-blocking developer Ghostery given to the Gizmodo tech news site.
Ad-blockers are a type of add-on or extension for a web browser that, as their name implies, try to spot and stop the commercial messages found on many web pages. There are many different types of browser extension.
Ghostery’s comments were echoed by Raymond Hill, head developer of the popular uBlock Origin add-on for Chrome, who said the extension would “no longer be able to exist” if the changes were enacted according to the current proposal.