Why have Melania Trump’s poll numbers plunged by double digits?

Why have Melania Trump’s poll numbers plunged by double digits?
Melania Trump official White House portrait, detail. (Image: White House)

 [Ed. – Out of sight, out of mind. (Sigh.)]

First lady Melania Trump’s favorable rating has taken a hit since she’s become more visible in recent weeks.

Her favorability has plummeted by 11 points since October, according to a new CNN pollreleased Thursday. She has a 43 percent favorability rating now, compared with a 54 percent rating in October.

It’s a big shift in support for the first lady, who has seen numbers in the high 40s to high 50s for much of the year. The new mark is still higher than her lowest polling numbers in January 2017, shortly before her husband was sworn in as president, when her favorability was 36 percent.

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Her strongest support comes from older, white, male Republicans and conservatives, while women who are mainly young and college-educated hold a more negative view of the first lady. In the new poll, 36 percent found her unfavorable, a 6-point increase since CNN’s last poll in October.

Her popularity hit a high point in May — 57 percent — after planning the White House’s first state dinner in April. After kidney surgery, when she was not seen in public for weeks, her favorable ratings stood at 51 percent.

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