TMI? With ‘turkey tracking codes,’ consumers can get backstory on Thanksgiving main dish

TMI? With ‘turkey tracking codes,’ consumers can get backstory on Thanksgiving main dish
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[Ed. – Doesn’t seem like a good idea to put this out there where PETA can get hold of it.]

Turkey trackers are being used for the first time on Jennie-O and Honeysuckle White turkeys.  They are subsidiaries of Hormel Foods and Cargill. …

The interactive online activity allows shoppers to plug in the “Meet Your Farmer” code found on fresh Honeysuckle White turkeys. You can find information about what farm and where the turkey came from, the family who raised it, and even things like their favorite family tradition.

On the Jennie-O turkeys, it’s a five-digit code on the back of the turkey tag that starts with a ‘9.’ Shoppers use that to pull up more information about the turkey online.

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