[Ed. – Maybe audiences are just tired of watching that blimp waddle across a big screen.]
The movie only brought in US$3.2 million last weekend in North America, putting it in an eighth-place ranking overall — far lower than anticipated.
In an environment of political upheaval, with left- and right-wing parties at each other’s throats and a nation grappling with its presidential situation, Moore’s latest was expected to stoke fires on both sides. As made clear by the drastically low attendance in theatres, it didn’t come close. Why?
There are a few theories about why Fahrenheit 11/9 didn’t hit the mark.
Donald Trump fatigue
TV has become a non-stop Donald Trump machine. At any given hour, his is the face you’re going to see on the screen. It’s understandable, then, that audiences don’t want to spend two hours in a theatre when they can see the ongoing political drama at any time at home.