[Ed. – It’s a year-on-year drop for a week, so it’s not necessarily time to start playing the funeral dirge. But CNN’s fortunes aren’t looking up, and haven’t been for quite a while. They’ve been taking lesser year-on-year hits for months in 2018.]
AdWeek reports, “CNN ranked No. 6 across basic cable in total prime time viewers, and No. 5 in total day this past week. Despite the top 10 finishes, the network was -36 percent in prime time viewers, and -41 percent in total day viewers vs. the same week last year.”
Not only did CNN see a devastating drop from last year’s ratings, the network was once again bested by its competitors. Fox News came in first place with during the day, while MSNBC came in second.
In basic cable, CNN was in fifth behind ESPN and Nickelodeon. During prime time, CNN slid down to sixth place while ESPN came in first. Fox News, MSNBC, HGTV, and the USA network all defeated CNN.